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Mike Volpe: HubSpot’s CMO on Linking Marketing and Sales
Every quarter, we bring together marketing executives to swap stories, share experiences and create some best practices. Mike, the CMO of HubSpot, spoke to the group earlier this week. At a start-up,...
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Keep Work & Life Separate? A CEO’s Counterpoint
Earlier this month, Amy Bermar shared her “Three Biggest Mistakes Running a Business.” In the post, she cited the value of not doing it all and separating work from life. She heard back from a CEO we...
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Reaching Your Market with Mobile Apps
Does a mobile app make sense for your business? For companies with upcoming user events, it just might – and CompTIA’s myBreakaway is an ideal example of how to build an app that engages your audience....
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SEC’s Social Media Ruling Leaves Much to Be Determined
By Mary Conway, Conway Communications Last week’s ruling from the Securities and Exchange Commission about the use of social media to satisfy fair disclosure for corporate information is provoking many...
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Communicating to Shareholders? Not All Private-Company Matters Are Private
Our partners in Worldcom – the world’s largest partnership of independently owned PR firms – represent some of the top thinking across PR and marketing disciplines. We’re delighted to share this piece...
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